CASH DISCOUNT PROGRAM

Non-Cash Adjustment is a great option for businesses that want to lower their credit card processing costs. The Cash Discount Program allows you to process unlimited credit cards for one flat, low fee. It is a method of implementing an increase in price to all customers, while giving a discount to those who pay with cash. When a customer pays with a card, our technology isolates the price increase and immediately applies it to your processing fees so that you never again have to worry about an unpredictable processing bill, all while keeping you within card network guidelines. 

How do we explain it to our customers?  Below is an example of how one of our customers explains it. →

What does this mean? First, we will be adding a four percent customer service charge to all credit/debit card sales ONLY.  There is no service charge on cash or check transactions. Therefore, all advertised and marked prices on the menu are cash/check only prices. Why are we doing this?  Our credit/debit processing charges have reached untenable amounts. You may know this or not, but we, as the merchant, get charged each time a customer swipes a card.  This adds up to the point where many months we pay more in processing fees than we do in rent.  Therefore, other places have ticket minimums or allow only one card as payment for large groups.  We do not do that. So, instead of an annual price increase of six to ten percent on items to cover this ever-increasing cost, we will be adding only four percent to all credit/debit transactions. This will mitigate the need for any future price increases as we strive to maintain value and quality in everything we do, as we have for 25 years. Please bear in mind, we do not get to keep the four percent, it just covers our processing costs.  Our goal is to reduce those, so we don’t need to raise menu prices every year. As an incentive, paying by cash or check immediately removes the customer service charge.  So, if you wish to pay by cash or check, we encourage it. We do not take this action lightly, and we understand reservations you may have, but we feel this is the best way to maintain affordable prices and ensure the highest quality we can.